Kroger Is Rolling Out Pre Packaged Beef
REDWOOD Metropolis, Calif.--( Concern WIRE )--Incommunicable Foods' flagship product is at present available in packages of two pre-formed, quarter-pound (4-oz) patties at almost 2,000 grocery stores nationwide owned by The Kroger Co., America's largest grocery retailer.
Patty packs of the award-winning, plant-based Impossible Burger will begin rolling out this week at Kroger-affiliated stores, including Kroger, Ralphs, Fred Meyer, Mariano's, Smith's and more than. Customers can observe Impossible Burger patties in Kroger'south fresh meat section in convenient viii-ounce packages.
In improver to grocery shelves at Kroger-affiliated brick-and-mortar stores, Impossible Burger patties are likewise available starting today for online ordering through Kroger.com for Kroger Curbside Pickup and Delivery.
"Burger patties have been increasing in popularity for nearly a decade because they're simple and fast. And now more than than always, Americans crave convenience and speed in the kitchen," said Ravi Thakkar, Impossible Foods' Vice President of Product Management. "Our patty packs enable home chefs to create the perfect dish, whether that's a classic-style burger or a juicy patty melt. In just four minutes, your Impossible Burger can become from the refrigerator to the grill to your plate."
Patty packs include pull tabs for easy opening and are fabricated with recyclable materials. They retail for $6.99 per package at Kroger-affiliated stores; regional promotions may employ.
Impossible Burger patty packs volition go bachelor at additional retail locations over the side by side several weeks. Visit impossiblefoods.com to notice out when Impossible Burger patties will be stocked at your nearest grocery store.
What can yous do in four minutes?
To celebrate the debut of the all-new Incommunicable Burger patties in grocery stores, Incommunicable Foods will host an interactive, socially distant pop-up in Los Angeles: The Great Patty Pickup Political party will bring the concept of a burger drive-thru to the side by side level at iconic American car wash Los Feliz Car Wash in Los Angeles from 10 a.one thousand. to 6 p.k. PT tomorrow, Baronial 26.
A car wash takes about four minutes from get-go to finish -- the same corporeality of time it takes to cook up a pre-formed Impossible Burger patty. People who go through the free low-h2o automobile wash at the corner of Los Feliz Blvd. and Perlita Ave. will receive a free souvenir bag, including Impossible Burger patties to cook at home.
In addition, Impossible Foods is inviting shoppers nationwide to try patties for costless at their local Kroger store by offering 10,000 coupons for a complimentary pack through the smartphone app Ibotta (starting this weekend and running through Labor Mean solar day, while supplies last).
Be sure to share your Impossible Burger patty cooking experience on social media. Impossible Foods may mail y'all special prizes. (Delight tag #PattyParty #CookImpossible on Twitter, Facebook and Instagram.)
Rocketing retail growth
Impossible Foods makes delicious, wholesome, plant-based foods that deliver all the pleasures and nutritional benefits that consumers demand. The company's flagship product, Impossible Burger, rivals ground beef from cows for gustation and was named top constitute-based burger by the New York Times and a favorite of Cook's Illustrated.
Launched in 2016 at America'due south near influential restaurants, Impossible Burger debuted in grocery stores in September 2019; the 12-ounce bricks immediately rocketed to the No. 1 particular sold on the East and Due west coasts, outselling all ground beef from cows at some of America's nigh beloved grocery stores. At i store in Southern California, Incommunicable Burger outsold all brands of ground beefiness from cows -- and it outsold the next most popular single product by 6X.
In March, at the beginning of the COVID-nineteen pandemic in the United states, Incommunicable Burger was on store shelves in only 150 grocery stores nationwide. Based on tremendous demand from consumers nationwide, Impossible Burger is at present available for sale online through e-commerce channels and meal kit delivery services, including Home Chef, and in about 10,000 grocery stores beyond all 50 states, including Walmart, Kroger, Trader Joe'south and more -- a 66X increase in Impossible Foods' retail footprint in the past vi months.
In June, Impossible Foods debuted its direct-to-consumer due east-commerce site with two-day delivery in the continental United States. (The site offers larger quantities of Impossible Burger, including 5-pound bricks and 10-patty packs.) Customer satisfaction is extremely high: About 95% of online customers say they are likely to purchase via the due east-commerce aqueduct again. At least 75% of buyers study having tried Incommunicable Burger previously in restaurants, including Burger King, White Castle and Red Robin.
Delicious, nutritious, ubiquitous
Incommunicable Burger has every bit much protein and bioavailable iron as a comparable serving of ground beef from cows. A 4-ounce serving of Incommunicable Burger has 0 mg cholesterol, 14 one thousand of total fat, 8 g of saturated fat and 240 calories. (A conventional 4-ounce "fourscore/20" patty from cows has 80 mg cholesterol, 23 g of total fat, 9 one thousand of saturated fat and 290 calories.)
Impossible Foods has dramatically increased its product chapters to back up surging demand. With a robust plant-based supply chain, the company has achieved new production milestones calendar month over calendar month – a stark contrast to the shambles industry's notorious status equally a COVID-nineteen convenance ground.
Impossible Burger contains no animal hormones or antibiotics, and is kosher, halal and gluten-free certified. It uses 96% less country, 87% less water and 89% fewer greenhouse gas emissions compared to conventional beef from cows. Home chefs tin log into Impossible Foods' Bear upon Calculator to larn exactly how much state, water and emissions they've saved by using Incommunicable Burger instead of ground beef from cows.
To find a retailer most you lot carrying Impossible Burger, visit www.impossiblefoods.com.
Most Impossible Foods:
Based in California'south Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants — with a much smaller ecology footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a one-time Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.
Impossible Foods was Inc. Magazine's visitor of the yr and one of Fourth dimension Magazine's fifty Genius companies. The flagship product, Impossible Burger, was named top found-based burger by the New York Times and received the Food and Drink (FABI) Award from the National Restaurant Association.
More information:
impossiblefoods.com
Twitter
Facebook
Instagram
YouTube
Medium
LinkedIn
Media kit:
www.impossiblefoods.com/media
Source: https://www.businesswire.com/news/home/20200825005364/en/Impossible-Foods-Launches-Impossible%E2%84%A2-Burger-Patties-in-Grocery-Stores----Now-Available-at-Kroger-Stores-Nationwide
0 Response to "Kroger Is Rolling Out Pre Packaged Beef"
Post a Comment